How to be a World Famous Rock'n'Roll Star
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Gameboy Camera Diary

Welcome to your 10 step guide in becoming a world famous rock'n'roll star! Check out the stuff below:
Actual case study! - preromanbritain release #1
You can also send me (Gareth) an email
Step 1
Firstly you need to be able to play a rock'n'roll instrument. Music made on any of these instruments will be rock'n'roll: If you have a sufficiently rock'n'roll attitude you can in fact play any instrument, for example flute, stylophone, violin, Akai MPC, Boss Voice Transformer etc...

It takes about 5 months of practising each night to play the guitar to an standard good enough to write a rock'n'roll song. You can get a cheap classical acoustic guitar for 20 pounds - the quality of these varies but you can get some really good ones. Electric guitars are more rock'n'roll, but also more expensive - always buy secondhand.

Rock and Roll!!!  'Fuck you managment wanker....'
My fantastic guitar! I got it secondhand, and its one of my favourite things.
Look at
Epiphone's website for more info.

I have never tried the sax, but my tutor Dr. Seebold, says they are cheap to buy and easy to fix - and he knows what he's talking about.

I tried a drum kit once, I think being a DJ helped, and it didn't seem too bad... but drums are really expensive.

You can play the Atari ST instantly, as long as you have some good software - look at the Dead Hackers Society pages for cool downloads. Atari's are cheap to buy, as long as you don't get one with a mono screen or Cubase because people will think you want to start a MIDI studio and charge you loads - like 150 pounds, which is far too much. I paid 5 pounds for an Atari once. You can use a chip or sample tracker and have more fun.

One of my Atari STs
This is my favourite Atari out of the 6 I own, because I had it since I was a small kid. Now I'm a big kid I hope that it will make me a rock'n'roll star.


Step 2
You need get get yourself a band. These days one can use computer technology instead of your friends. The advantage is that computer technology has no ego, will always turn up for band meetings, and doesn't go into artistic strops - that is providing you don't use Microsoft Windows operating system (oh dear - that was such a cheap joke).

Something like a tracker for PC, Amiga, Atari etc could be free and most probably runs on a cheap low spec machine.

The band
Here is my rock'n'roll band, the gwemettes.


Step 3
Now you can play an rock'n'roll instrument, and you're in a rock'n'roll band - but you aren't a star and you aren't world famous. Why? Because you need to write a hit song! You can rip-off riffs, licks, beats, breakz and solos from your favourite artists. But here are some ideas for actual song themes: or you can write instrumental music.

Just to be sure I wrote a song using my guitar, and one using my Atari.


Step 4
To become a star you have to release a record, and/or get some gigs. To become world famous this record has to be owned by people in other countries to you, or you have to play in other countries.

One way to do this is to get somekind of a deal.

You need to record the band playing the song on to CD, tape, Minidisc or whatever and send it to places like...

...along with your contact details

If you don't get a deal play the song to people you know, and hopefully they will big you up and restore your confidence.

If you do get a deal make sure you get it checked out - everyone knows the music industry can be a bit of a bastard...


Step 5
Repeat step 3 and 4 until someone makes you into a world famous rock'n'roll star, or until you get bored/disillusioned with the music industry.
The next steps are for people who don't want to wait for anyone else to make them into a star and they do it themselves - by putting on their own gigs or releasing their music. I only know a little about putting your own gigs on, but people do it all the time so ask around for advice. I'm going to stick to releasing your music yourself. This process is fueled by lots of effort, not to mention money. So probably best to have some kind of decent income, and not to be sitting final exams at university. The research was carried out a bit by me, but mainly by KingKas - so big up!
Step 6
You need to decide if its worth setting up your own record label, or just doing a one off release (or releases) without a company.

The massive portfolio of stuff we got
Theres loads of paperwork involved in setting up a company

Share certificate
This shows I own shares in preromanbritain (I'm also a director)

Certificate of incorporation
The company incorporation certificate of preromanbritain

Of course if you start a company you can do things like claim back tax, get grants, and the people you deal with might treat you a bit more seriously. On the other hand setting up a company is hassle, with loads of forms to fill in and legal stuff to sort out. In the UK you can get all the info you need at Companies House. Its also a good idea to start up a business bank account - again more hassle. You can trade off hassle with money, for instance by buying an 'off the shelf' company or paying people to do your accounts and paperwork (such as Online Company Services, who are fast, efficient and professional).

You decide! Either way the next steps are the same.


Step 7
I'm sorry, but you cannot be a rock'n'roll star unless your music is released on vinyl. There are various things you need to do, but making vinyl is expensive - and surrounded by lies, rumour and folklore. However you can trust this guide 100%.

Unless you love logistics I recommend going to one of these media reproduction management places. They manage the whole process of taking your recording and putting on to as many pieces of vinyl as you require, with your cover art etc. On the other hand they are a bunch of robbers, who will do everything they can to steal your money by increasing your bill. Talking to and co-ordinating printers, record production plants and so on is pretty major though and I'm sure that for your first release at least you don't need that. Here are the names of some companies in the UK:

There are others. I would like to big up the place we used - but I won't because they were shit.

One of our mates got his vinyl done by negotiating directly with a pressing plant in the Czech Repulic. He had some problems, and had no cover art - but on the other hand he saved money and was able to get limited quantites of coloured vinyl. The end result was good.


Here are some things to think about:
Step 8
To manufacture a record this happens:
  1. You produce a master recording on a format convienient to you. This can be anything - as long as the cutting studio can get an audio signal from it. Even cassette! I suppose you could even set up your computer in the cutting studio with an audio lead to their setup. The most common formats are CD and DAT.
  2. You book yourself into a cutting studio. In the UK these are all in London.
  3. Turn up with your master, or post it, and they will transfer your recording on to what is know as a laquer - which is a big metal disc covered in soft, high quality plastic, using a special lathe. It looks exactly like a normal record.
  4. The laquer has at least 2 inches uncut on the outer edge. So for a 7" record you actually get a 10 inch laquer, for a 10" you get a 12" laquer, and a laquer for a 12" is an ultra-cool 14" inches or so!!
  5. You can also ask them to make a 'dub-plate', 'slate' or 'acetate' - these are all the same and are exactly the same as a laquer except slightly lower quality. You can play these (and I suppose laquers too) straightaway on a normal record player. But as the plastic is so soft they wear out quickly. But they are good for rich DJs who want to try tracks out.
  6. You need to cut a seperate laquer for each side, for acetates you can cut on both sides.
  7. Next you give the laquers to your media managment place.
  8. They send it to the factory where a 'mother' or 'metalwork' is produced. From this they stamp your vinyls. You can request the mother back, or it can be stored in the factory for repressing,
Now, the media production management place can make the laquers for you, at extra cost. So it is much cheaper (and not to mention cooler) to organise making the laquers yourself. You can go to the cutting studio and watch your cut actually being done!!
This is what goes on at the Transfermation cutting studio, Borough, London, UK:

CD, DAT, and reel to reel machines
Noel does your cut, and starts by putting your master in one of his players. The reel to reel player is ultra cool, and works on all types of reel to reel tapes for cutting old-skool recordings! CD and DAT are the most common formats, but Noel has a rack of machines for other formats.

Noel at work on KingKas's track 'Euroblast'
Noel listens to all your tracks carefully on phat monitor speakers, and sets up his 1970s console with great care.

Neumann console
The console is fantastic and has all kinds of displays, settings, and glowing buttons. It is even possible to drive the cutting lathe remotely from here!

Stack of amps
The cutting lathe needs all these massive high linearity audio amplifiers to drive it with enough power.

FYMW gets cut!
Here is the cutting lathe in operation! My song FYMW is getting cut in plastic...

Glowing buttons
The lathe also has some controls. The 1970s glowing buttons look great on Gameboy camera.

Writing on to the record
Noel uses a special tool to write catalog and side numbers into your record. Here he also writes a cool runout groove message for us!!

Neumann...
Almost unbelievable that these great 1970s German cutting lathes are still state of the art today. No new lathes have been made since this time but it is not necessary...

...rulez!
...as the lathes in existance are reliable, and meet the demand for vinyl. I would rather trust my music to this solid technology than some fancy new thing.

Noel is really helpful, has been cutting records for years and runs a great company, which does other things like glasses for CD manufacture. The insides of his place are lushly furnished with obvious taste. He cuts and enjoys all kinds of music, and it seems like he really digs his job. He cuts records for the likes of The Specials, Warp Records, Rat Pack, Dead Dead Good Records and now Gwem and KingKas. We think he is a top geezer!

Finally there is a good cafe between Transfermation and the tube/bus stop - check it out.


Step 8 cont.
Once you submit your art and music, and give them the ca$h - the management place swings into action and does everything for you. They might need some more money at different stages though...
Step 9
Hopefully you get a package, or packages, a week or so later with some artwork proofs for you to approve, and some vinyl test pressings from the factory. Listen to the vinyl - you want good sound quality (more than likely as the cutting guy will have done their best), and importantly a record that doesn't skip. Try it on a few turntables. Then call the management place to approve/reject what they sent.

Kas looking at the label proofs
KingKas carefully inspects the artwork proofs.

Label and cover proofs for PRB001
You get proofs (cromalins), and CYMK colour seperations(bromides) for both labels and cover.

Boring cardboard mailer
Test pressings come in a package like this

One of the three test pressings we got
They look like normal white labels, having a paper bag and a white center

The process of putting your tracks on vinyl makes them sound different from your original master. Its hard to explain, but it seems to affect different tracks in different ways. Certainally any problems with the original seem to be much more noticable, and the music has a different tonal quality. In some ways your music is enhanced by the vinyl hiss and crackle, and you can hear a lower level version of your track which happens a second or so before the real recording.


Step 10
If all goes well with the test pressings the factory goes in to full production and a few weeks later you get your vinyls!! At last you are a rock'n'roll star!!!!! To become a world famous rock'n'roll star you have to send some copies to your friends who live abroad. You also sort your friends and family out with a few copies, and then try to sell the rest to make money, or at least minimise your losses. If you are feeling confident, try and sort out some distribution or attempt to get record shops to sell your records on a 'sale or return' basis.

So whats it feel like to be a world famous rock'n'roll star? Well its a bit like being a part-time supermarket assistant, except you are much poorer.


Check out this case study - preromanbritain release #1!

(c)gwem 2002
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